Below are some excerpts from the report:

1. Electric Vehicles: Worldwide hybrid electric vehicle sales predicted to double by 2014.  Exponential growth predicted in Europe, Australia and South Korea.  New market opportunities in India & China.
2. Enhanced Oil Recovery: Practice can improve oil producing methods by 70 – 90%.  Oil viscosity is improved through steam, gas or injection of chemicals.
3. Green Building: Use of recycled materials, sustainable sources, efficient building insulation and improved construction techniques contribute to sector growth.  Predicted to grow to $580bn by 2015, a 21% combined annual growth rate.
4. Offshore Wind: Installations expected at higher rate than land-based turbines.  U.K. in particular may more than double offshore market value to $5bn by 2015.
5. Smart Grid: Growth in grid infrastructure, information and communications technology and software and applications slated to grow as more renewables come online.  Predicted growth to $171bn by 2014.
6. Solar: Concentrated solar power (CSP) market to jumpstart by 2012.  This fastest-growing segment of solar may grow to $3bn by 2014 from $700,000 in 2010, representing a 42% annual growth rate over the time period.

Read more here…

Over 2,000 steel mill, cement works and other energy-intensive factories have been ordered to close down by the end of September.  This announcement comes on the heels of another made by the powerful National Development and Reform Commission last week, which forced 22 provinces across China to stop providing discounted electricity to energy-intensive industries such as aluminum production.

Energy efficiency has become increasingly important in Chinese economic planning.  The nation’s current five-year plan targets 20% less energy usage per unit of economic output this year compared with 2005.

However, high industry output since last winter has driven China’s energy consumption to sky-high levels, producing the single largest surge ever of greenhouse gases by a single country.  According to the International Energy Agency (IEA), China surpassed the United States last year to become the world’s largest consumer of energy after becoming top global carbon emitter in 2006.  These rankings, combined with continued high expectations for economic growth, lead many to doubt China’s ability to meet its stated energy intensity goals.

Nevertheless, China is forging ahead with plans for major new investment in energy efficiency, including $15 billion into energy efficient vehicles.  $8 billion of this proposed funding would be set aside for development into pure energy efficiency techniques.  The remaining funding will be funneled towards infrastructure construction, potentially including electric vehicle charging station.

China is currently pushing to put 4 million eco-friendly vehicles on its roads by 2012.

Read more about energy efficiency here and proposed vehicle investments here

Renewables

• Total renewable power capacity in China reached 226GW in 2009, representing 1/4 of the nation’s total.  The government is calling for a total of 500GW of renewable power capacity by 2020, or about 1/3 of total power capacity.
• Renewable Portfolio Standards (RPS) for Chinese utilities require 8% of all capacity and 3% of power to be generated from non-hydro renewables by 2020.
• Revisions to the 2005 Renewable Energy Law will require increased cooperation between new renewables and the grid to ensure the generated power is transmitted efficiently.  The revisions also strengthened the Ministry of Finance’s renewable energy fund, which collects a tax on all electric power sales.

Wind

• Chinese wind power in particular grew thirty times over between 2005-2009.   China is now just behind the U.S. in total installed wind capacity.  Its turbine manufacturing industry grew to the world’s largest in 4 years.  The government has amended the wind power Feed-in-Tariff, and aims for 150GW of new installations by 2020.

Solar

• The “Golden Sun” program, introduced in 2009, will provide generous subsidies for solar PV installations.  Currently 300 projects have been proposed, totaling nearly $2.9 billion in investment.

Nuclear

• China has expanded its pledge to achieve 15% of all primary energy from “non-fossil fuel sources” by 2020.  This expanded directive will allow nuclear power to be included in the total accounting.

Carbon

• New carbon intensity targets were announced in Dec 2009, which aim to reduce the carbon intensity of GDP by 40-45% by 2020 relative to 2005 levels.

Energy Efficiency

• The 5 Year Plan for 2006-2010 aims to increase energy efficiency by 20%, including pumps, fans, boilers and the production of materials like steel and cement.

Read the full article here ….

Panasonic has placed an Y820bn ($9.4bn, €7.2bn, £6bn) bet on the future of green energy by offering to buy out minority shareholders in two subsidiaries specialising in lithium-ion batteries, solar cells and other environmental technology.

The Japanese electronics group, which is seeking to reduce its reliance on more conventional products such as televisions and refrigerators, on Thursday said it would seek to acquire all the shares it does not already own in Sanyo and Panasonic Electric Works.

It currently owns just over 50 per cent of both companies.

The move is part of an effort by Panasonic and by other Japanese electronics manufacturers to carve out new market niches as profit margins shrink in older businesses and foreign competitors, such as Samsungof South Korea, grab market share with lower prices and increasingly high-quality products.

Panasonic spent Y400bn last year to buy control of Sanyo from an investment consortium led by Goldman Sachs, which had bailed out then-struggling Sanyo in 2006…….

Read full article

However, despite these costs, a new report from three leading consulting firms predicts that the cost of electricity in Europe in 2050 would be no higher than it would under a “business as usual” plan with no carbon-reduction action taken.

The study, jointly published by McKinsey, European Climate Foundation and E3G, highlighted the following 3 points:

- Renewable power infrastructure is capital-intensive at the onset, yet over time costs less to run than do traditional power plants.

- Replacing outdated coal-fired power plants with new ones is actually more expensive that substituting wind or solar farms instead

- Smart grid investment continent-wide will provide major savings in energy efficiency, and help improve the reliability (and price) of renewables.

Read more here…

By closing the “efficiency gap” between today’s wasteful production methods and other more streamlined options, we can reduce global resource strain, and potentially save billions of dollars.   For every dollar spent on efficiency methods, the report estimates savings of $2-$4 in what would have been wasted energy.

Important developments in this sector are occurring around the world, including massive smart grid investment in South Korea, construction of new high voltage transmission lines in China and development of smart grid software in high-tech hubs in the United States and India.

The following chart shows where we are now… and how far we still need to go.

New downloadable report

Copenhagen, 9 December 2009 – The relationship between land use and climate change is highlighted in corporate case studies included in a new report, entitled Tackling climate change on the ground ( 4.3 MB), released by the World Business Council for Sustainable Development

Land-use activities are a major source and sink of global greenhouse gas (GHG) emissions. Curbing deforestation and applying sustainable land-use management practices can reduce GHG emissions, while planting trees and managing forests can help remove GHGs (mainly CO2) from the atmosphere by sequestering them in plants and vegetation.

Examples of cases in the report include: developing new crop varieties that have less environmental impacts and can adapt to climate change, or products that help reduce emissions; using techniques like direct seeding and drip irrigation to reduce water use in dry regions, or keeping soils healthy so they store more carbon; and developing models and tools to find practical ways to reduce impact and prepare for the future.

The various cases demonstrate that t here is no single, globally applicable sustainable management solution for land use. Business is only part of the solution and must work with governments, civil society and others to develop a range of land-use approaches that tackle climate change.

Download

• Tackling climate change on the ground – Corporate case studies on land use and climate change ( 4.3 MB)

This work results from an 18-month combined effort with CEOs and experts, and dialogues with over 200 companies and external stakeholders in some 20 countries.

The report presents new opportunities for business in a broad range of business segments with the foresight to lead their societies on a sustainable business development agenda. Entitled Vision 2050: The new agenda for business, the report “lays out the challenges, pathway and options that business can use to create an opportunity-rich strategy, both regionally and globally, that will lead to a sustainable world,” said Dr. Mohammad A. Zaidi, Executive Vice President and Chief Technology Officer of Alcoa, who led the project as one of four co-chairs.

“The world already has the knowledge, science, technologies, skills and financial resources needed to achieve Vision 2050. However, concerted global action in the next decade will be required to bring these capabilities and resources together, putting the world on the path to sustainability,” explained WBCSD President Bjorn Stigson.

The publication outlines a future in which 9 billion people live well, enjoying health, food, shelter, energy, mobility, education and other basics of life. Syngenta CEO, Michael Mack added that “humanity has largely had an exploitative relationship with our planet; we can, and should, aim to make this a symbiotic one.” In the Vision 2050scenario, global society attains this standard of living at a sustainable rate, without further harm to biodiversity, climate and ecosystem services.

The report states that the world already has the resources to achieve Vision 2050,but there is a catch: “The radical changes highlighted in Vision 2050 demand a different perspective from business leaders, requiring them to rethink how they operate to stay on-track for a sustainable future,” added Samuel A. DiPiazza Jr., former CEO and Chairman of PricewaterhouseCoopers. This includes a radical transformation of global markets, governance and infrastructure, and a re-thinking of our ideas of growth and progress.

Vision 2050 spells out the “must haves” – the things that must happen over the coming decade to make a sustainable planetary society possible. These include incorporating the costs of externalities, starting with carbon, ecosystem services and water, into the structure of the marketplace; doubling agricultural output without increasing the amount of land or water used; halting deforestation and increasing yields from planted forests: halving carbon emissions worldwide (based on 2005 levels) by 2050 through a shift to low-carbon energy systems and improved demand-side energy efficiency, and providing universal access to low-carbon mobility.

As part of this transformation, Vision 2050 calls for a new agenda for business: to work with government and society worldwide to transform markets and competition. “Sustainability will become a key driver for all our investment decisions,” added Idar Kreutzer, CEO of Storebrand and another project co-chair. New rules for markets will reframe environmental challenges as economic challenges, driving innovation and competition in the direction of sustainability and away from resource- and energy-intensive production. Rationalizing prices to include such externalities as climate and biodiversity impacts will make corporate environmental efficiency a true competitive advantage across all industries and regions.

Business will lead market change by doing what business does best: forming partnerships, creating efficiencies and competitive advantage, seizing opportunities and meeting customer needs. At the same time, a shift toward sustainability will trigger trillions of dollars in new investments in infrastructure, technology and human services, creating new opportunities for business to thrive and grow. A recent study commissioned for this project with PricewaterhouseCoopers and released today indicates that this investment could reach US$ 3-10 trillion per annum in 2050.

Vision 2050, with its best-case scenario for sustainability and pathways for reaching it, is a tool for thought leadership, a platform for beginning the dialogue that must take place to navigate the challenging years to come. “It is hoped that the Vision 2050 work will be used for many years to come. It is designed to be a platform for companies when deliberating strategies and for dialogue with governments and society about how to realize the sustainable future,” concluded Per Sandberg, Project Director for Vision 2050.

Download

• Vision 2050: The new agenda for business – full report ( 2.6 MB)
• Vision 2050: The new agenda for business – summary report ( 2.4 MB)